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disciplined dreaming josh linkner - pdf download

A SUMMARY OF
Disciplined Dreaming
By Josh Linkner
Summary by Kim Hartman
6/27/2013
This is a summary of what I think is the most important and insightful parts of the book. I can’t speak
for anyone else and I strongly recommend you to read the book in order to grasp the concepts written
here. My notes should only be seen as an addition that can be used to refresh your memory after
you´ve read the book. Use my words as anchors to remember the vitals parts of the book. I know I
will. Or you can just hire me and get the content of this book as well as many others in one, beautiful
package. I´m always up for a fun challenge, so bring it on.
More book summaries at www.kimhartman.se
Contact me at [email protected]
@tjimm
Contents
Chapter 1: The case for creativity ....................................................................................................... 2
Chapter 2: Disciplined dreaming: your system for creativity .............................................................. 3
Step one – ASK......................................................................................................................................... 5
Chapter 3: Defining the creativity challenge ....................................................................................... 5
Chapter 4: Driving curiosity and awareness ........................................................................................ 6
Step two – PREPARE ................................................................................................................................ 7
Chapter 5: Gaining the keys to a creative mind and culture ............................................................... 7
Chapter 6: Preparing your environment to promote creative passion ............................................... 8
Step three – Discover .............................................................................................................................. 9
Chapter 7: Discovering the ways for creativity ................................................................................... 9
Step four: IGNITE ................................................................................................................................... 10
Chapter 8: Generating creative sparks .............................................................................................. 10
Chapter 9: Igniting the sparks of creativity: The eight most powerful techniques ........................... 11
Step five – LAUNCH ............................................................................................................................... 12
Chapter 10: Bringing your ideas to life: The launch .......................................................................... 12
1
More book summaries at www.kimhartman.se
Contact me at [email protected]
@tjimm
Chapter 1: The case for creativity

Change agents win because they have the courage and creativity to break the mold. Red Bull
broke the mold by launching an entirely new beverage category: the energy drink. Michael
Del broke the mold by selling computer directly to the consumer and cutting out the
middlemen.
2
More book summaries at www.kimhartman.se
Contact me at [email protected]
@tjimm
Chapter 2: Disciplined dreaming: your system for creativity

If I asked you to come up with a metaphor for your business, you could find it a daunting
task. But if I provided some additional structure by, say, asking you to tell me why your
business is like a pencil, the job becomes much easier. The system that is provided gives
creativity a platform to grow on.
Disciplined dreaming – 5 steps
1. Ask
Set clearly defined objectives for finding a solution to a specific problem – you creativity
challenge. The ask phase is all about asking questions, exploring possibilities and awakening
curiosity and awareness.
2. Prepare
In this step you set the stage for the disciplined dreaming process by preparing every aspect
of your mind, body and environment to support maximum creative performance.
3. Discover
The discovery phase gives you the treasure map to uncover creative ideas and bring them to
the surface.
4. Ignite
With the foundation in place from steps 1 through 3, you are now ready to let your ideas fly
free.
5. Launch
In the final phase your analytical is reconnected with your creativity as whole-brain thinking
goes to work.

Buying into a limited definition of creativity prevents many from appreciating their own
potential.
Most creativity challenges require solutions that fall into one of three categories:
1. Breakthrough innovation
Game changing innovations that rewrite the rules of the game, like iPod, assembly line etc.
2. High-value change
Results in significant improvements in product offerings, processes, or business approaches
that drive tangible value. Ex product add-on, marketing campaign etc.
3. Everyday creativity
3
More book summaries at www.kimhartman.se
Contact me at [email protected]
@tjimm
Change the way you and your company think and behave in everyday work – like better
meetings etc.

Studies have shown that creativity is close to 80% learned and acquired.

Lateral thinking: thinking that seeks new ways of looking at a problem rather than
proceeding by logical steps.
How to explore in new directions:

Tolerate ambiguity: when you are off track you are often close to a breakthrough. Hang in
there.

Avoid right and wrong answers: focus on the questions, not the answers.

Accept ruts and grooves: focus more on the process and on driving curiosity than on trying to
force results and the results will come.

Listen: be open-minded and listen to what people say, what they don’t say, what the
environments are telling them.